Campus News

Contact: Director of Communications Rita Elliott, 815-226-3374   Rockford University was recognized by the American Advertising Federation of Northern Illinois with eight 2016 American Advertising (ADDY) Awards for advertising creative excellence. The AAF Northern Illinois is the advertising industry trade association serving advertising creatives, public relations, marketing, and other communications industry professionals in and around Rockford, Illinois, and represents the Rockford Chapter of the American Advertising Federation (AAF). Headquartered in Washington, D.C., the AAF is the oldest advertising trade association representing over 50,000 professionals in the advertising industry in a national network of 200 ad clubs in communities across the country. The University’s Advancement division submitted a collection of Rock Solid, Gala, and Capital Campaign collateral materials into this year’s competition. Rockford University’s collection of entries included seven submissions, and all seven were selected by the ADDY panel of judges to receive an ADDY. On February 18, 2016, AAF Northern Illinois held its annual awards presentation and presented Rockford University with the following seven awards:

• Gold ADDY for Rock Solid & Ready. The Campaign for Rockford University – Branded Content and Entertainment (Non-Broadcast): Rock Solid & Ready campaign video
• Gold ADDY for Rock Solid & Ready. The Campaign for Rockford University – Brochure Campaign: Rock Solid & Ready campaign brochures; Rock Solid & Ready Campaign Brochure; Rock Solid & Ready Campaign Mini Brochure
• Gold ADDY for Rock Solid & Ready. The Campaign for Rockford University – Voiceover Talent (Audio): Rock Solid & Ready campaign video audio track;
• Gold ADDY for Rock Solid – Direct Mail Campaign: Rock Solid undergraduate admission materials (viewbook plus corresponding envelope, campus life brochure, academic brochure); Rock Solid Undergraduate Viewbook & Envelope; Rock Solid Undergraduate Campus Life Brochure; Rock Solid Undergraduate Academic Brochure
• Silver ADDY for Gala 2015 Mad About Science – Special Event Campaign: Gala 2015 Mad About Science invitation and printed materials; Gala 2015 Invitation Package; Gala 2015 Program; Gala 2015 Article in Catalyst; Gala 2015 Sponsor Thank You Note Card
• Bronze ADDY for Catalyst – Printed Newsletter Campaign: 3 most recent issues of Catalyst; Catalyst–Fall 2015, Catalyst–Spring 2015, Catalyst–Winter 2014
• Bronze ADDY for Rock Solid – Television Advertising Campaign: second generation of TV spots produced this fall 2015;

  In addition, RU also won an eighth award in one of the “Best of” categories

• Best of Print ADDY for Rock Solid & Ready. The Campaign for Rockford University – Brochure Campaign: Rock Solid & Ready campaign brochures

Entries were judged based upon creativity, originality, and creative strategy. The ADDY Awards Competition, the advertising industry’s largest and most representative competition for creative excellence, is a three-tiered national competition conducted annually by the American Advertising Federation. Gold award submissions from the local chapters are automatically entered into the next (district) level of the awards program. If selected in the district tier, submissions then compete at the national level.

For more information about the ADDYs, the AAF Northern Illinois, and to see the full list of award winners, please visit http://www.niadfed.org/2016-addy-awards-recognizes-excellence-in-advertising/.