Campus News

Rockford University has been recognized for its advertising and creative excellence by the American Advertising Federation (AAF) of Northern Illinois and the 32^nd Annual Educational Advertising Awards sponsored by the Higher Education Marketing Report. Ten of 11 submitted entries were recognized between the two organizations.

The American Advertising Federation Northern Illinois ADDYs competition awarded all five Rockford University entries with bronze-level awards and includes the following: Catalyst Summer 2016 Issue (Printed Newsletter), Gala 2017 Save the Date (Special Event Material), Rock Solid Tollway Sign (Out of Home, Outdoor Billboard Supersized), Rock Solid BSMS Banner (Out of Home, Site Interior), and Development Direct Mail Campaign (Direct Mail, Flat).

Six entries were submitted into the 32nd annual Educational Advertising Awards sponsored by Higher Education Marketing Report. Entries are categorized by type of institution and enrollment size. In the 4-yr, under 2,000 enrollment, five of Rockford University entries placed: TV Single/Rock Solid BSMS Spot (Silver), Outdoor/Rock Solid Tollway (Silver), External Publication/Catalyst (Bronze), Other/Rock Solid BSMS Banner (Merit), and Student Viewbook/Undergraduate Viewbook (Merit).

The AAF Northern Illinois is the ad industry trade association serving advertising creatives, public relations, marketing, and other communications industry professionals in and around Rockford, Illinois, and represents the Rockford Chapter of the American Advertising Federation (AAF). Headquartered in Washington, D.C., the AAF is the oldest advertising trade association representing over 50,000 professionals in the advertising industry in a national network of 200 ad clubs in communities across the country.

This year, the 32nd annual Educational Advertising Awards received more than 2,250 from over one-thousand colleges, universities and secondary schools from all fifty states and several foreign countries. 16 institutions were recognized by the judges as a “Best of Show” winner. Gold awards were granted to 319 institutions, silver awards were awarded to 224 and bronze awards were awarded to 155 institutions. Judges for the Educational Advertising Awards consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of Higher Education Marketing Report.

View the 2017 Rockford University Award Winner publications here.

To read more about the 2017 ADDY awards, visit www.niadfed.org/aaf-northern-illinois-presents-the-2017-american-advertising-awards/

Full list of the 32^nd Annual Educational Advertising Awards sponsored by the Higher Education Marketing Report winners: educationaladvertisingawards.com/winners-list/winners-list-2017/.

Contact: Rita Elliott, Director of Communications, 815-226-3374